Built for impact, designed for users INDEPENDENT STUDIO

Product Partner
for Startups.

IMPACT

The invisible decisions shape the visible results. Stronger product thinking, smarter brand strategy, and user experiences designed to convert, onboard, retain, and grow.

Trusted by

Trusted by founders backed by leading investors.

Let's talk product

01 — RESULTS

11+ projects

Successfully launched or in development across 7 industries, with more in progress.

02 — Reach

350k users

Estimated user reach across 13+ countries, spanning over 11 companies.

03 — EXPERIENCE

6+ years

Designing apps and websites alongside teams across 5 timezones.

(01) Deliverables

End-to-end product delivery.

Startups move fast and good product decisions need to be made from the start. I work across strategy, product design, conversion and launch support. Built independently, strategically, and around what your business truly needs.

(01)

Product Strategy

Shaping decisions around user behaviour, business goals, prioritisation, positioning, onboarding, retention, and growth.

(02)

UX/UI & Graphic Design

Turning complex app ideas into seamless interfaces that users can understand, trust, and use.

(03)

Web & Conversion

Designing landing pages, websites and funnels that build trust, drive action, and improve conversions.

(04)

Brand Identity

Building a face for your startup that encapsulates and instantly communicates exactly what you stand for.

(05)

Launch & Marketing

Investor decks, app store visuals, social templates, and everything needed to get your product out there.

(06)

Development

No code builds or developer collaborations to launch websites, web platforms and mobile apps.

Need more?

Offering flexible product support to help your business scale and adapt — go beyond the scope.

Get in touch

(02) Selected Work

Built like an agency, delivered like a partner.

Agency-level product thinking with the speed, ownership, and clarity of direct 1-on-1 partnership. I've worked across B2B, B2C and B2B2C — from AI platforms to fintech, health, energy and ecommerce, spanning 12 industries.

Because good design isn't just how it looks. It's how it performs.

PromptShop — AI agent workspace and marketplace

(01 / 02)

AI Agent Platform & Marketplace

PromptShop

Led the product direction and rebuilt PromptShop from an agent-management tool into a focused AI agent workspace with management dashboards. Set the Figma foundations, redefined the UX, and redesigned the landing page and marketplace to drive conversions.

UX / UI Strategy Web & Conversion Visual Direction

See it

(02 / 02)

B2B2C Fintech AI Rewards App

Cuanto

Led the end-to-end design of Cuanto's first mobile app and web platform, from onboarding to core screens. Turned their brand into a polished UI system and built the UX foundation through research and wireframes — now live with strong early engagement.

UX / UI Strategy Web & Conversion Brand Launch

See it

Browse the full index

(03) Testimonials

Built with founders — not just for them.

Some founders want close collaboration. Others need someone who can move independently and make strong calls. I work both ways — the goal stays the same.

"Gives 100% day in and day out."

"Kayla is an amazing professional and even more importantly, a fantastic person who gives 100% day in and day out. Loved by the whole team, she brings a great energy and uplifts those around her."

Rafael. R

Co-Founder / CEO at Qoala

MVST Agency

Team of 50+ tech experts

"An integral part of the team."

"Kayla's creativity, thoughtful work, and incredible drive for design are truly inspiring — an integral part of the team. Lucky to work beside someone super talented and supportive."

Kayla 👋

A 0→1 designer

View my profile

(04) About

Founder-level mentality, child-level creativity.

I love everything behind good design — the psychology of understanding people, the strategies of solving problems, and the tactics of making things feel simple for everyone else.

But the best ideas come from curiosity. That inner child who asks "but why?" is usually where the best product decisions start.

Outside of work, I paint, read, write music, stay active, travel, and spend as much time around animals as possible. Everything that feeds the mind, feeds the work.

BASED Barcelona, Spain

Origin Sydney, Australia

Kayla presenting with the MVST team in the studio

(05) Contact

Pitch me a product, and I'll build it for you.

Reach out and I'll help you move your product forward. Whether you need direction, a quick audit, or a clear plan; expect honest advice and a partner who cares about the outcome as much as you do.

If you're exploring an idea or ready to build, let's talk product.

Product Partnerfor Startups.